Turn education upside down


Developed by Innovation leader and author Don Wettrick, StartEdUp works to empower teachers and students to foster creativity, embrace innovation, and pursue entrepreneurialism.

With the new focus on "Genius Hour" or "20% Time" in education, StartEdUp will provide teacher training on how to start these educational initiatives. For the schools that want to fast track innovation, StartEdUp can also provide training and a framework for a middle school innovation class, and an elective for high school students. 

Not only, will students be shown how to find, explore and follow their passions, but also how to create opportunities to create real-world opportunities, and even businesses that can be launched. 

StartEdUp is comprised of a vast network of renowned entrepreneurs and innovators from all over the globe. With our network, teachers and students will be able to contribute to the StartEdUp community to get valuable feedback and promote their work. 

Wettrick and StartEdUp have already produced several examples of student led (and award winning) businesses, events, podcasts, and even patents.

This program WILL be focused on actual outcomes, and not just "school lessons."

So what can we do about it?

As teachers we must create producers, not just passive consumers. We must foster students who are passionate about the things they study, understand why they are important and how they are preparing for the rest of their lives. Students who are itching to try new things and expand their horizons instead of fearful of a failing grade. Students who are inspired by and learn from their peers, and who are actively building their tomorrow. 

This is Innovation. At StartEdUp, we have made it our mission to give all educators the resources necessary to become this type of teacher and to truly make a difference in the lives of countless students.

In classrooms across the nation, innovative teachers are employing passion-based, open-source learning to improve their student’s education.

Our Packages

Whether you're a principle, superintendent, curriculum director, professional development coordinator or a community member that wants to see students succeed and lives change then, we've got exactly what you're looking for.


- 1 year of access to our full featured suite of online courses specializing in the StartEdUp Mindset, Next-Level Genius Hour, High School Innovations Class and many more -

- $3,000 -


- Monthly webinars for check-ins and strategy sessions -

- 1 year of access to our full featured suite of online courses specializing in the StartEdUp Mindset, Next-Level Genius Hour, High School Innovations Class and many more -

- $10,000 -


- 1 day of in-person workshops, innovation training, strategizing and classroom revolution -

- Monthly webinars for check-ins and strategy sessions -

- 1 year of access to our full featured suite of online courses specializing in the StartEdUp Mindset, Next-Level Genius Hour, High School Innovations Class and many more -

- $15,000 -





What we do:

StartEdUp Mission Statement

How we do it:

I don’t care if you teach for 20 years, just don’t teach the same year 20 times.
— Chuck Wettrick

StartEdUp encourages teachers and administrators to collaborate with experts, students, and one another–to create interesting, and even life-changing opportunities for learning.

You’ll discover:

  • Innovation brings a fresh approach to solving real problems
  • Creative ways to work within the constraints your current budget and system
  • Courses that offer relevant content can inspire students to learn beyond the classroom
  • Collaborating with experts and mentors improves the learning experience for students and teachers
  • Students must be taught and entrusted to appropriately use social media
  • Social media is an incredible resource for inspiration and professional development

Innovation is the key to equipping today’s students for tomorrow’s marketplace. By incorporating the concepts StartEdUp explains, you can empower the next generation to be free thinkers who can create new concepts and products that can change the way we live.

our team

Don Wettrick

Ceo, founder

Don Wettrick is the Innovation Specialist at Noblesville High School, just outside Indianapolis, IN. He is the author of “Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level”. Don has worked as a middle school and high school teacher; educational and innovation consultant; and educational speaker. He is the country's leading award winning Innovation Teacher whose daily passion and mission is helping students find their unique opportunities and providing them with the tools they need to give them a competitive edge.


Hunter Stone

CTO, co-founder

Hunter Stone is a student entrepreneur attending Indiana University Bloomington.  As a recent graduate of Don's Innovation program, he has honed his skills and passions in business and computer science to create game development studio ChiefPeanut LLC, and a mobile app development and project management firm, the Baker Stone Group. In addition, Hunter is an instructor, curriculum developer and project manager for the coding school, Codelicious.  He also works with local businesses to develop their infrastructure and as a startup consultant to students like him looking to take their passions to the next level.


David Mercer

COO, co-founder

David is a highly experienced professional with demonstrated ability to lead diverse teams to new levels of success in a variety of competitive and fast-paced environments. Depth and breadth in technology and business with an impressive track record of more than 20 years of hands-on experience in both corporate and academic environments. David's passion is "Teaching and Learning" and has spent the majority of his career in promoting technology in education.  


Kurt Beer


In addition to launching several of his own companies Kurt has been fortunate to have had the opportunity to be an investor or early-stage employee at several successful educational technology and software startups including ANGEL Learning, Moodlerooms and Canvas by Instructure.  He has a passion for helping and encouraging youth to reach their potential by innovating and developing new ideas, products, businesses and non-profit organizations.  Kurt has mentored and collaborated with several young entrepreneurs including many of Don’s students.



Interested in changing education? Sign up for information now!

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